Global Guard Insurance — Weekly Update (Mar 9

Google Ads Performance

Google Ads

Spend

$129.77

Clicks

Impressions

506

Conversions

All Conversions

CTR

10.47%

CPA

$8.65

Campaign	Status	Spend	Clicks	Impr.	Conv.	CPA
SRCH \|\| Homeowner Insurance	Active	$129.06	50	476	15	$8.60
PMAX \| General #2	Active	$0.63	3	24	0	—
PMAX \| General	Active	$0.09	0	6	0	—
Total		$129.77	53	506	15	$8.65

Google Ads Changes This Period

                March 10, 2026

                Enabled PMAX | General #2 campaign (previously paused)

                March 10, 2026

                Added 5 negative keywords to PMAX | General #2:

                america's home shield, allstate los angeles, honeycomb insurance, lemonade insurance, farmer's insurance

Meta Ads Performance

Meta Ads

Spend

$342.69

Clicks

Impressions

4,634

Purchases

CTR

1.99%

Cost / Purchase

$48.96

Campaign	Status	Spend	Clicks	Impr.	Purchases	CPP
Sales Campaign \| Homeowners \| CFP \| V2	Active	$227.82	55	2,918	6	$37.97
Sales Campaign \| Homeowners \| CFP \| [Zip Codes]	Active	$114.87	37	1,716	1	$114.87
Total		$342.69	92	4,634	7	$48.96

Meta Ads Changes This Period

                March 16, 2026

                New ad creatives added — Still Image #3, #4, #5, and #6 approved and started delivery across V2 and Zip Codes campaigns

                March 16, 2026

                Multiple new creatives moved from Pending Review to Active status across both campaigns

Social Media Activity

                Note: No Facebook Page or Instagram Account is currently linked for Global Guard Insurance. Add them in Client Settings to track social media posts and engagement.
            

Reminder: Check if social media posts are scheduled for next week.

Work Completed This Period

CRM / Automations

Investigated Jotform leads issue — client had not been receiving leads since March 5th afternoon

Reporting / Analytics

Zoom user (participant testing credentials) continued testing saved login credentials and reporting results to the team

Coming Up Next Week

Monitor performance of newly activated PMAX | General #2 campaign
Track new Meta ad creatives (Still Image #3–6) performance and optimize
Continue monitoring SRCH Homeowner Insurance — strong $8.60 CPA
Evaluate Zip Codes campaign — $114.87 CPP may need creative or targeting adjustments
Check if social media posts are scheduled
Verify Jotform leads issue is fully resolved and leads are flowing